Pennycake Marketing

At Idea Planet, I collaborated closely with our in-house copywriter and the Pennycake team to develop social content, product imagery, and other various marketing assets. Pennycake, Chick-fil-A’s thoughtful game line, is available online and in select toy retailers. The brand’s social presence combines studio photography with user-generated imagery, capturing a playful and bold tone, this visual style is complemented by the brand's distinctive illustrations, subtly incorporated throughout the content to reinforce the brand's visual identity.