Kid's Meal Bags

During my time at Idea Planet, I had the opportunity to illustrate the kids' meal bags for Chick-fil-A. This process involved brainstorming seasonal and relevant concepts with our internal D&D team and Account Manager. Once three concepts were selected, our Content Specialist, Carolyn Owen, developed these ideas into full narratives, and these are translated into sketches. After receiving approval from the Chick-fil-A team on the narratives and sketches, we proceed with the digital illustration process, incorporating their feedback through multiple rounds of revisions until the final artwork is achieved and the final mechanical files are released to the printer.