Hypnotic Donuts Rebranding

Hypnotic Donuts is a DFW based craft donut shop. The overall style of Hypnotic is a mixture of reclaimed components and 1970’s design elements. While the focus is on the quality of the food, there is an atmosphere welcoming to guests. With the rebranding, the intention was to take the existing ideas and refine them to create a sense of flow between the materials. The materials, which consist of generic donut boxes and plain white coffee cups do not reflect the cool and eclectic vibe that the brand represents. It seemed fitting to use a combination of simple bold lines and patterns to create a fun, clean look that would be appealing to all age groups and add to the experience of visiting one of the shops.