While at Harrison Architects, I primarily worked with Hilton, focusing on developing the Hyphen concept. Hyphen is an innovative food and beverage initiative within the Hilton portfolio, with initial plans for integration within hotel properties, and plans for standalone locations. The branding strategy was crafted to evoke a welcoming, local ambiance while maintaining a bold and premium aesthetic. A key element of the brand design is the 'squiggle,' symbolizing the unique journey of each guest, which is consistently reflected across branding, packaging, and signage.
